Job Description

Job Purpose:

The Digital Marketing Executive will play a pivotal role in enhancing our digital presence and promoting our portfolio of consumer goods across the Middle East. This Role will encompass a broad spectrum of digital marketing activities, contributing to brand awareness, customer engagement, and sales growth.

Key Responsibilities:

  1. Digital Marketing Strategy: Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and sales growth in the Middle East region.
  2. Social Media Management: Manage and maintain the company’s social media profiles on platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring consistent and engaging content.
  3. Content Creation: Create compelling and relevant content for digital marketing campaigns, including social media posts, blog articles, email marketing, and more.
  4. Email Marketing: Plan and execute email marketing campaigns to reach and engage with our customer base, ensuring the delivery of promotional content and newsletters.
  5. SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) campaigns to improve website traffic and search engine rankings.
  6. Analytics and Reporting: Monitor and analyze the performance of digital and social media marketing campaigns using tools like Google Analytics and provide actionable insights for continuous improvement.
  7. Website Management: Collaborate with the web development team to ensure the company website is up-to-date, user-friendly, and optimized for conversions.
  8. Paid Advertising: Plan, implement, and manage paid advertising campaigns (direct and through media agency), such as Google Ads and social media ads, to drive traffic and conversions.
  9. Market Research: Stay updated on industry trends, market conditions, competitor activities, and consumer behaviour to inform / support in developing digital marketing strategies.

Skills

Qualifications, Experience & Technical Skills Required:

  • Bachelor Degree in Marketing or Digital Marketing or a related field.
  • 3 to 5 years’ experience in Digital & Social Media Marketing concepts and best practices. Experience in B2B Social Media, Google AdWords / SEO / SEM and Web Analytics Tools.  
  • Sound IT knowledge including marketing software’s (Adobe Creative Suit and CRM) and other applications (Web analytics, Google AdWords) etc.
  • Skilled & experienced in creative Content Writing. 

Job Details

Job Location
Dubai United Arab Emirates

Company Industry
FMCG; Consumer Packaged Goods Manufacture; Retail & Wholesale

Company Type
Employer (Private Sector)

Job Role
Marketing and PR

Employment Type
Full Time Employee

Monthly Salary Range
$2,000 – $3,000

Number of Vacancies
1

Preferred Candidate

Years of Experience
Min: 3

Residence Location
United Arab Emirates

Degree
Bachelor’s degree / higher diploma

Age
Min: 24 Max: 36

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